I don’t know about you, but when I started my business, I had no clue what any of this mailing system stuff meant! Like most of us, I’d signed up for emails from companies — newsletters, daily deals, that sort of thing — but I never stopped to think how or why it all worked.
Then I launched my own business, and thankfully I found myself surrounded by some brilliant people who took me by the hand and explained it all. Thank goodness — because figuring this out on my own would’ve been a total nightmare (if not impossible!).
I hate the cliché, but it really has been a journey. And wow, have I learnt some incredible things along the way.
Here’s the thing: when you start a business on your own, it can feel really lonely. You’re sitting there with this endless to-do list — tech, websites, systems, calendars, social media — and you have no idea which ones you actually need. Yes, YouTube is an amazing resource (and believe me, I’ve watched all the videos), but nothing beats having the right people showing you exactly what works and how to do it effectively.
That’s why I created The Learn Vault for Female Small Business Owners. I wanted to take the mystery out of it all — no jargon, no fluff, just plain-English training that actually makes sense.
And one of the most powerful things I discovered? Mailing systems.
Now, I know what you might be thinking: But I’ve got social media, isn’t that enough? I thought the same! But here’s what I learnt from my mentor: social media is great, but you don’t control it. Algorithms decide what people see, not you. Did you know that on Facebook and Instagram, only about 10% or less of your followers see your posts? And on X, it’s even lower!
And what if — horror of horrors — your account was suspended, or the platform went down? Your entire audience could vanish overnight.
That’s where your mailing list comes in. When someone subscribes to your list, they belong to you (in the best possible way). You can talk directly to them, build real relationships, and nurture that trust over time. That’s why your mailing list isn’t just another tool — it’s the most powerful asset in your business.
So, to help you get started, I’ve created a free four-part training that breaks it all down simply and clearly:
- Who your dream client is
- Funnels made easy
- Email marketing in plain English
- Mapping your client journey
This free training will give you the foundations to not only understand email marketing but to start your very first mailing system.
We kick off on 1st September 2025, and you can join the waitlist right now. Don’t miss it — this could be the step that changes everything in your business.
Gill